In today's digital landscape, a website is not just a digital presence; it's a potential revenue-generating asset for small businesses. Monetizing a website involves strategically leveraging various channels to generate income. Whether you're a blogger, an e-commerce entrepreneur, or a service provider, there are multiple strategies to explore. This article will guide small businesses through effective website monetization strategies, including advertising, affiliate marketing, and e-commerce options.
I. Advertising as a Revenue Stream
A. Display Advertising
1. Introduction to Display Ads
Display advertising, often characterized by visual banners or graphics, is a traditional yet effective way for small businesses to generate revenue. By partnering with ad networks, businesses can display ads on their websites, earning revenue based on ad impressions and clicks.