Finding the Goldilocks Zone: Crafting the Perfect Article Length for Reader Engagement and SEO Success

The optimal length for articles can vary depending on the topic and the depth of coverage you want to provide. However, there are some general guidelines to consider for both reader engagement and SEO:

  1. Reader Engagement:

    • Aim for a length that provides comprehensive coverage without overwhelming the reader.
    • Generally, articles in the range of 1,500 to 2,500 words tend to perform well. This allows you to delve into the topic in detail without losing the reader's interest.
  2. SEO Considerations:

    • Google tends to favour longer-form content, as it often indicates a more in-depth exploration of a topic.
    • Articles with a word count of around 1,500 words or more are considered favourable for SEO, but quality and relevance are crucial.
  3. Quality Over Quantity:

    • Prioritize the quality of your content over its length. Ensure that the information is valuable, well-researched, and presented in a reader-friendly manner.